Posts tagged "Behavior change"

Health Insurance, Gamified

February 10, 2020 Posted by 0 thoughts on “Health Insurance, Gamified”

Health Insurance, Gamified
Shots of Purpose

 
 
00:00 / 1:50:04
 
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Health insurers, like a.s.r. Vitality, are using data from wearables like Fitbit and Apple Watch to give healthier people discounts. This makes a lot of sense: if you’re healthier, you’re less likely to need medical care, which means an insurance company is less likely to have to pay medical bills.

But what could go wrong? In this episode, Joost talks about his life with a.s.r. Vitality and discusses with Brian the benefits and potential pitfalls with gamified health. We discuss privacy, ethical design, and behavior change, pondering the influence of economics on service design & how we can help systems like these work the way we intend them to.

Key Topics

Health, insurance, digital personhood, data ethics, consent, behavior change, behavioral design, Agile development, wearables, mobile apps, privacy, security, information design

References

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What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied

December 16, 2019 Posted by 0 thoughts on “What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied”

What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist at Neurofied
Shots of Purpose

 
 
00:00 / 1:22:10
 
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Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year?

Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change.

Key Topics

Behavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinking

Philip’s E-mail Address

philip@neurofied.com

References

 

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